Five reasons for the use self-service equipment terminals in the catering industry
In the past two years, as the labor cost gradually increased, especially in the catering industry, the "manpower shortage", and to change the difficult recruitment of catering industry, buffet machine undoubtedly gave the answer, the self-service terminal instead of the waiter and cashier, not only greatly save labor costs, and use the buffet machine, also improve the work efficiency and service quality, opened up a new way out for the development of a catering industry.
Studies show that with the consumption habits, technological innovation and social changes brought by the epidemic, more than 60 percent of consumers in restaurants with self-service terminals are more willing to frequent them, and about 30 percent said they prefer to use self-service ordering channels in the restaurant to avoid communication with waiters.
01 Self-service terminals can generate more revenue
Exclusive orders, premium combinations, special packages, coupons, and free —— s all make customers happy to add orders. Through the collection and processing of self-service all-in-one data models, these promotions are more convenient to present and use, in addition to their intelligent recommendation function, which can also be pushed according to customer preferences. Data show that when consumers place orders through the self-service all-in-one machine, the amount of a single order will increase by 30%, greatly increasing the per capita unit price of customers. The use of self-service terminal equipment ensures the consistency of brand store services, and increases the possibility of customers to handle members, thus improving the re-purchase rate.
02 Self-service terminals can save time
Time is just the money. Self-service terminals make the whole order and payment process faster, and the series of steps of selection, customization, and payment can be done at one time. After the order was issued, the kitchen immediately received and began to prepare the ingredients, with no human factor intervention to affect the efficiency. Save a few minutes on each order and add up as a lot of time. Statistics show that the restaurant can save 40% of the total dining time through the self-service ordering machine, and improve the customers ' consumption experience, while increasing the turnover rate of the stores.
03 Self-service terminals to improve accuracy
The wrong dish is one of the most common phenomena in the restaurant. Through the store self-service ordering machine can effectively avoid the wrong food, omission, cashier error and other mistakes. In addition, the visual presentation of the dishes on the self-service ordering machine also plays an important role in the accuracy of customers ' ordering orders. Through the real pictures and text description of the food products, it will help customers become more clear about their needs, thus improving customer satisfaction and consumption experience, while also preventing excessive food waste.
04 Self-service terminals to improve employee efficiency
The buffet ordering machine is simple and easy to use without staff guidance. Compared with traditional restaurants, the reception work of the store staff is greatly reduced, which can focus more on in-store marketing and provide better customer service. Significant productivity and productivity and more flexibility in dealing with other important or urgent tasks.
05 Self-service terminals to ensure safe contact
With the current epidemic situation, safety ranks first. How to ensure the safe contact of the open environment in offline restaurants is a serious challenge, and it is especially important for customers, employees and company brands. The safety of the restaurant is effectively improved by avoiding face-to-face communication in the ordering of food and cashier. Although the touch screen surface of the self-in-one machine is frequently clicked, the Elo self-service equipment is easy to clean and disinfect, and it is easy to use.